IBEC

Helping experts bridge the gap between proven scientific processes & real-world applications for healthy gathering.

Brand. Digital Solutions. Growth. Messaging. Strategy

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Overview

IBEC, The Integrated Bioscience and Built Environment Consortium, launched during
the pandemic in 2020 with the vision to make buildings and the people in them safer
and healthier. By weaving together disparate technical disciplines and knowledge areas,
they provide real-world solutions that mitigate risk liability and protect what matters
most - people.

They accelerate the contributions of science and technology to promote clean spaces and healthy built environments.IBEC came to us asking us to serve as their exclusive hybrid business and marketing consultancy.

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Scope of Work

Branding

Messaging and positioning.

Business development strategy.

Grant writing

Website design and development.

E-Learning solutions.

Content marketing (social media, email, web content).

Partner outreach.

Paid advertising

Design of marketing collateral

Search engine optimization.

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Social Media Content

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Handouts, pitch decks and sales pages

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Style Guide

Color Palette

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Iconography

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Typography

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Logo variations

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Results

  • 1,800+ attendees to their events
  • 75+ programs enhanced
  • International Impact across 16+ participant countries
  • Strategic partnership with CDC, DHS, & NASA.
  • Provensponsorship model for training
  • Successfully launched a public awareness funded by the CDC & supported by organizations like the National Safety Council.
  • Launched a membership program featuring organizations such as Amazon, PNC Bank, and Northwestern University
  • 200% increase in web traffic
  • 600% increase in membership base.
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“Firebrand Creative has helped us formulate a clear strategy, provided accessible branding, and supported our online presence so that our critical work was getting into the hands of the people who need the most.

They are uniquely skilled at distilling the deep technical science we deliver into easy-to-understand and implement educational assets.

Working with Firebrand has transformed our organization.

Firebrand Creative has done more than improving our organization - they helped make it scalable and sustainable.”

Jayne Morrow, PhD - President, IBEC

Case Studies