Typically, people think of quantitative, hard data and qualitative, soft data as opposites, so most companies leverage one or the other. But unraveling the complexity of human behavior requires both.

That’s why we pair Design Process Thinking with Human-Centered Design; at the heart of Design Process Thinking is your target audience and their lived experience.

Instead of building an approach based solely on industry best practices, or from the perspective of the “expert,” we also account for the end users’ hopes, needs, desires, and pain points, and then find where those intersect with your organization’s goals, offerings, and growth strategies.

Human-Centered Design is the mindset that overlays our design thinking to ensure what we create is actually relevant and beneficial, in the long run, for the people you serve.

These methodologies culminate in The Firebrand Method, our proprietary approach to the work we do every day. But most of the time we just call it our secret sauce.