AIHA

Helping businesses and people face airborne threats like COVID-19

Brand. Digital Solutions. Messaging. Strategy

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Overview

AIHA is the association for scientists and professionals committed to preserving and ensuring occupational and environmental health and safety (OEHS) in the workplace and community. Founded in 1939, they support members with expertise, networks, comprehensive education programs, and other products and services that help them maintain the highest professional and competency standards. More than half of AIHA’s nearly 8,500 members are Certified Industrial Hygienists, and many hold other professional designations.

In 2021, AIHA partnered with the Integrated Bioscience and Built Environment Consortium (IBEC) to develop and promote the content of the Commit to C.A.R.E. pledge, a public awareness with the mission to:

 

  • Debunk myths about the spread of the COVID-19 virus
  • Make the complexities of the science easier to understand through various engaging multi-media tools
  • Encourage businesses to pledge their commitment to C.A.R.E. for the health and well-being of their employees, clients, and customers.
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Overview

Branding

Messaging and positioning.

Business development strategy.

Grant writing

Website design and development. We created Commit To C.A.R.E. marketing site and training interface.

E-Learning solutions.

Content marketing (social media, email, web content).

Custom animation

Design of marketing collateral

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Web design & development

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Social media content

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E-learning solution

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Custom Animation

Style Guide

Color Palette

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Iconography

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Typography

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Logo variations

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Results

  • Secured a partnership with:
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  • Secured a cooperative grant agreement funded partly by a Center for Disease Control and Prevention (CDC) & National Institute for Occupational Safety & Health (NIOSH) grant.
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  • Developed 10+ animated videos for the online pledge.
  • Developed 6+ educational documents for the online pledge.

Case Studies

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