Biofilm Lab

Helping people with advanced imaging and analytical techniques for biological research and analysis.

Brand. Digital Solutions. Messaging

img-website-lt

Overview

The Core Facility labs, which include an analytical instrument lab and microscope facilities, are part of the Center for Biofilm Engineering at MSU.

The labs provide one-on-one training, method development, proposal writing, troubleshooting, and data analysis services to help you meet any biofilm-related analytical and imaging needs.

The imaging, analytical, and molecular core labs have state-of-the-art technologies and methods to provide the best results and images of biofilms or other complex samples.

Group 17041

Scope of Work

Branding

Messaging and positioning.

Website design and development.

Group 17042
Group 17044
Group 17043
img-mobile-tt

Style Guide

Color Palette

Group 17045

#1A1A27

Group 17046

#343F55

Group 17047

#00EBA1

Group 17048

#1AA36C

Iconography

Group 17049

Typography

font-bio-source-1
font-bio-source-2

Logo variations

biofilmLab-logo-variation-1
biofilmLab-logo-variation-2
biofilmLab-logo-variation-3
Group 17050

Results

  • Increased visibility for the labs online.
  • Improved website traffic and engagement.
  • Increased effectiveness of the messaging and branding.
  • Improved differentiation of the labs from CBE.
  • Increased potential for lead generation and conversion.

Case Studies

Leave a Comment