Biofilm Lab

Helping people with advanced imaging and analytical techniques for biological research and analysis.

Brand. Digital Solutions. Messaging

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Overview

The Core Facility labs, which include an analytical instrument lab and microscope facilities, are part of the Center for Biofilm Engineering at MSU.

The labs provide one-on-one training, method development, proposal writing, troubleshooting, and data analysis services to help you meet any biofilm-related analytical and imaging needs.

The imaging, analytical, and molecular core labs have state-of-the-art technologies and methods to provide the best results and images of biofilms or other complex samples.

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Scope of Work

Branding

Messaging and positioning.

Website design and development.

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Style Guide

Color Palette

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color-#343F55

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Iconography

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Typography

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Logo variations

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Results

  • Increased visibility for the labs online.
  • Improved website traffic and engagement.
  • Increased effectiveness of the messaging and branding.
  • Improved differentiation of the labs from CBE.
  • Increased potential for lead generation and conversion.

Case Studies

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