Montana State Parks Foundation

Helping Montana State Parks remain open, public, and accessible.

Brand. Digital Solutions. Growth. Messaging. Social Media Content. Strategy

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Overview

The Montana State Parks Foundation is the official nonprofit fundraising partner of Montana State Parks. The organization raises private funds to leverage public dollars to build the parks and recreation system that Montanans deserve. They focus on raising awareness of park’s challenges, funding park enhancements & building advocates. As parks improve and the foundation grows, they also intend to help parks with a more programmatic capacity to deliver a better experience to park users and recreationists.

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Overview

Branding

Messaging and positioning.

Business development strategy.

Grant writing

Website design and development.

Content marketing (social media, email, web content).

Email marketing.

Videography

Donor development.

Event management and promotion

Public relations

Paid advertising

Design of marketing collateral

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Social media content

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Event promotions

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Web design

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Social media content

Style Guide

Color Palette

green

#929B39

gray2

3C3F36

light-beige

#EAE8DB

green3

#60B493

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#656E6B

orange

#DD9B2A

Blue

#3D447A

Grupo 16560

#B65C28

Iconography

Grupo 16561

Typography

Grupo 16562
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Logo variations

Grupo 16563
Grupo 16564
Grupo 16565
Grupo 16566

Results

  • $50K to over $1M budget increase in 4 years.
  • Secured $500k as the largest private gift.
  • 10X increase in annual budget in 2021.
  • Launched an interactive map featuring 55 state parks..
  • Developed a 130k email stakeholder list.
  • An e-commerce platform that serves as an earned revenue arm.
  • Privately sponsored weekly email marketing educational campaign.
  • Alternative funding and donor development programs - including logistic and marketing support for live fundraising events.
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“Firebrand has been the only strategic growth partner the Foundation has needed over the last four years. They have allowed us to grow our impact and revenue without needing to build out the heavy and expensive overhead of traditional employees while offering extensive specialized talent that treats our organization as if they are a central part of our team.

From developing interactive tools for our constituents to identifying funding and earned revenue opportunities, Firebrand has been integral to our success.”

Diane Conradi - Former Chair of the Board
Montana State Parks Foundation

Case Studies

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