WIFB
Creating safer families, one helmet
at a time
Brand. Digital Solutions. Messaging
Overview
Wear It For Berrett is the go-to organization that delivers accessible and easy-to-understand helmet safety education and affordable helmet solutions so that all generations can remain safe while being adventurous.
Berrett was an adventurous, outgoing, kind-hearted, live-life-to-the-fullest 13-year-old boy. While living out his one true passion in life, skateboarding, he crashed and hit his head. He suffered a subdural hematoma that would take his life two days later, with zero indication.
Wear It For Berrett’s goal is to ensure all kids and adults have helmets while living out their greatest life passions, so they can return home to their mothers, fathers, brothers, sisters, husbands, wives, and kids.
Scope of Work
Branding
Messaging and positioning.
Website design
Strategy
Design of marketing collateral
Social media designs
Website design
Resources
Poster
Style Guide
Color Palette
#314456
#2DAED0
#F6CF46
#F6F9FF
Iconography
Typography
Case Studies
Creating safer families, one helmet at a time
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