WIFB

Creating safer families, one helmet
at a time

Brand. Digital Solutions. Messaging

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Overview

Wear It For Berrett is the go-to organization that delivers accessible and easy-to-understand helmet safety education and affordable helmet solutions so that all generations can remain safe while being adventurous.

Berrett was an adventurous, outgoing, kind-hearted, live-life-to-the-fullest 13-year-old boy. While living out his one true passion in life, skateboarding, he crashed and hit his head. He suffered a subdural hematoma that would take his life two days later, with zero indication.

Wear It For Berrett’s goal is to ensure all kids and adults have helmets while living out their greatest life passions, so they can return home to their mothers, fathers, brothers, sisters, husbands, wives, and kids.

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Scope of Work

Branding

Messaging and positioning.

Website design

Strategy

Design of marketing collateral

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Social media designs

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Website design

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Resources

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Poster

Style Guide

Color Palette

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Iconography

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Typography

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Case Studies

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